The right signage can make all the difference to your business, so it is important that you choose sign makers that can bring your vision to life. After all, first impressions count, and the quality of your signs reflects on the quality of your business.
Here are some questions you should ask yourself before purchasing a new sign:
What do you want to communicate? Is the sign intended to attract attention or direct people to your location? What information do you want on the sign? Do you want just your company name and logo, or do you also want a slogan, phone number or website address? How much space is available for signs?
Where will the sign be placed? Does it need to be visible from a long distance or from only one direction? Will it be outside or inside a building? What are its surroundings? Is it beside a busy road or in a shopping mall where customers have time to study it at length? If outside, what is the weather like in that area and how will it affect the sign? If inside, what is the lighting like?
What do you want the sign to look like? How much money can you spend on the project and what kind of materials will last longest in your area (i.e., metal, plastic, etc.)? Do local laws place limits on sign size and placement, including height above ground level, minimum letter height and maximum illumination levels (if illuminated)?
A good sign maker can make all the difference to your business.
When choosing a sign maker, there are several things you should bear in mind. The first is simply the types of signs they offer. Some sign makers specialise in certain forms of signage, so it is important to find one that matches your needs exactly. If you have decided on the type of signage you need for your business then it becomes easier to narrow down the list of companies who could help you.
If you have decided on the type of signage you need for your business then it becomes easier to narrow down the list of companies who could help you.
Another thing to consider is what extras are offered by the company as part of their service package. For example, will they design or manufacture your signage or do they just install it? You may want to consider whether they will undertake regular maintenance and cleaning or repairs if required – these services could be essential if your location makes it difficult for you personally to maintain signs yourself.
Another thing you want to do is ensure that the company has the technical capabilities to produce what you want. There are various different forms of signage, including digital printing, vinyl graphics, vehicle wraps and embroidery, and you need to make sure that your chosen company can produce them all.
Ask to see examples of their work in each different category and do some research into their reputation so that you know they have a good track record. If they have been working with other businesses in your industry or region, you can ask those businesses what they think of the company’s services.